Wednesday, April 28, 2010 As a result of a recent campaign launched by Synergent, more Maine consumers understand the convenience of Shared Branching! Synergent worked with Weber Marketing, a strategic branding and marketing consulting agency that specializes in financial institutions, to create the Share It! campaign, which was designed to increase awareness and usage of Shared Branching. The new initiative was created based in part from results of a 2009 survey that revealed the importance of this offering, and the opportunities and benefits it offers to Maine credit unions. The campaign included statements inserts, radio, TV, lobby promotion and an online contest and presence.
To kick off the campaign, credit unions were asked to create their own Top 10 List on why to use Shared Branching. The response to this challenge was impressive, with entries including everything from heartwarming stories about the many reasons members love Shared Branching, to poems, to comedic videos. The winning entry came from Community CU, a $44,695,957 asset, 8,628 member credit union in Lewiston, ME, who created an entertaining film with an old fashioned, black and white movie look, which acted out 10 different ways Shared Branching benefits members. The credit union won a prize of $500 to share with a charity of their choice.
The campaign then reached out to credit union members, who were asked to share their favorite sharing moment, through a video, pictures or words. The competition was promoted through online and social media, as well as in-branch advertising in participating credit unions. Over 90 entries were received, with several showcasing what Sharing Branching is all about- making life better for Maine people as they share time, money, or simply the convenience of Shared Branching. The winning entry came from a member of Maine State CU, a $284,964,310 asset, 25,172 member credit union in Augusta, ME, who shared how by using Shared Branching, she was able to help someone in need. In her entry, she wrote: "Without Shared Branching, I wouldn't have been able to help another person. Shared Branching helped a person, help a person, to help a person. What a wonderful thing!" She won $500 to share with a friend or charity. Three entrants also received the second place prize of a GPS System.
The campaign succeeded in increasing awareness, as well as usage of Shared Branching. There was increase in Shared Branching transactions during the two months the campaign was running. Credit unions noticed this increased awareness among their members, as Wendy Brochu, Marketing Representative for Maine Education CU, a $27,023,414 asset, 4,021 member credit union in Augusta, ME, explained. "I think it has definitely created awareness among credit union members that they can do their business wherever it's convenient for them. It sends the message that credit unions are strong and we are all working together to meet the needs of all of our members."
The Campaign also consisted of Prize
Patrol visits throughout Maine!
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