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Targeted Data Mining for Campaigns Personalized, targeted marketing allows your credit union to better understand your members through research, refine your messaging to increase relevance and resonate with your members. In addition to ensuring you have a creative and attention-getting direct mail piece or email, as a value-added service, our Direct Marketing Service Representatives work with you to strategize a complete campaign, ensuring that the right message is sent to the right member at the right time, when he or she is most likely to respond, enhancing your member relationships and driving quantifiable results!
How we can help! - Data-mine and analyze your member data to develop highly creative, personalized messaging
- Help you choose an audience carefully and targeting a product or service to a specific profile of criteria - the right message to the right person at the right time!
- Work with our graphic designers to develop creative and attention-getting marketing collateral
- Reinforce your message and offer with personalized messaging and imagery
- Track responses to evaluate results, drive campaign success, and prepare for future initiatives
Click here to see how we work with you step by step to achieve real results!
Contact us to find out more!
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One Postcard, Exponential Results! “The recent direct mail promotion we did with Direct Marketing Services was out of the park. The interesting part for us was the response we received from the unique URL and unique 800 number. It certainly convinced us that there is great value in direct mail promotion and particularly using traceable elements. I also believe that the deep targeting played a huge role in this success. When the dust settled, the promotion was more than we had hoped for.”
Mike Sturdee Marketing & Business Development Manager Bangor FCU
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