The 5 W’s of Onboarding

Onboarding is proven to increase member retention and aids in a feeling of connectedness to your credit union. With growth and member satisfaction top priorities for credit unions, onboarding is the most valuable way to reach out to new members and ensure they’re informed of your credit union’s offerings while fostering their credit union experience. … Read more »

Photos from Technology Workshop 2015

“Take a Byte Out of Data” is Synergent’s largest Technology Workshop held to date! Many attendees gathered at DiMillos Floating Restaurant for dinner the night before the workshop.  78 New England credit union professionals from across New Englandfilled the Atlantic Room at The Regency, making the 2015 TechnologyWorkshop the best attended since its inception in 2008.   President and… Read more »

Options are Not Optional: Tailoring Your Offerings to your Membership

Credit unions have built a wonderful reputation rooted firmly in a history of cooperative values and superior service. But what does customer service mean in today’s climate? In our ever changing financial services landscape, it isn’t enough to only provide good member service in the traditional sense of being helpful, friendly, and accessible. Providing your… Read more »

CMOs Need to Measure and Analyze the Data

The CMO is faced with a constant challenge to prove the value of their marketing efforts. The channels we use continue to grow, the technology continues to innovate and the consumer expects more personalization and customization of offers than ever before. To be successful, CMOs must collect, segment, analyze and visualize the data to be… Read more »

The Power of ACH Data Brings in New Loans

Through a targeted campaign developed by Synergent, a $142.5 million-asset credit union grew loan volume by leveraging automatic clearing house (ACH) transaction data to identify and approach members who were making loan payments to other financial institutions. “ACH targeting opens a significant new door for credit unions – another tool and data source to identify members… Read more »

Direct Mail: Perfect Formula with Personalization

In the world of credit union marketing, it may often seem like there are more ways to connect with members than you ever thought possible. It’s easy to get lost in some of the technicalities of all of the ways to connect with members, putting options such as direct mail aside, labelling it as unoriginal… Read more »

Connecting Technology to Top of Wallet

YouTube Video disabled in edit mode. Gary Glenn, Executive Vice President, shares insights into how 2015 is shaping up to be the year of mobile payments. What’s Trending Consumers will increasingly select their financial institution on the basis of its mobile service capabilities. The powerful Apple brand, tokenization, and concern about security data breaches are… Read more »

Solutions for Communicating New Chip Card Tech to your Members

EMV, or Chip Cards, has a very important date looming: October 2015. This is when the EMV liability shift will take place. Julie Conroy, Retail Banking & Payments research director at Aite Group, expects that nearly 70% of cards to be chip-enabled by the end of 2015. This means that the big issue won’t be… Read more »

Transitioning to EMV Means Securing Your Payment Data

Credit unions are gearing up for EMV (Eurocard, Mastercard, Visa) with almost six months left before the so-called liability shift sets in. From this point forward, both merchants and issuers, including credit unions, alike will be liable for fraud incurred if they have not yet adopted EMV/chip card technology. Providing members with a chip-enabled card… Read more »

Help Your Members “Get the Message”

Getting the message out to your members is important to growing your credit union, but it’s only part of the challenge – the other part? Having your credit union message seen. Your messaging must go beyond a catchy tagline. Research from the Social Science Research Network states that 65% of people are visual learners; this… Read more »