HRCU in Rochester, NH teamed up with Synergent Direct Marketing Services to increase auto lending using Transactional Data Mining (TDM), offering a cash incentive to targeted members who refinanced their auto loans from other financial institutions.
“We typically do traditional advertising, but with increased competition in the surging auto market, much more was needed. We decided to pull out all the stops and put our efforts and resources into a multi-delivery channel advertising and marketing campaign. Turning to Synergent, a key component would be direct mail. All elements of the campaign, including the creative pieces designed by them, hit the mark. The very lofty financial goals we set far exceeded my expectations!”
~ Brian Hughes, President/CEO, HRCU
The full case study reviews the success of this campaign in detail. Hear more about the latest in data mining from the recent CU Broadcast interview with Doug MacDonald, Vice President of Synergent Direct Marketing Services, and Jen Braziel, Data Mining Specialist.