Season of Thanks

Sharing traditions, giving to others, and indulging in special treats are a few themes recognizable to all during the holiday season. But how do you evoke this through a marketing campaign? Bayer Heritage FCU, headquartered in Proctor, WV with locations in five states, has had great success with their unique “Season of Thanks” campaign. Originally… Read more »

Synergent Equifax Data Breach Resource Page

On Thursday, September 7, 2017, the credit reporting agency Equifax announced the discovery of a data breach that occurred from mid-May through July 2017, potentially impacting up to 143 million U.S. consumers. The information accessed primarily included names, social security numbers, birth dates, addresses and, in some instances, driver’s license numbers. Additionally, about 209,000 credit card numbers… Read more »

CUbroadcast Interviews President/CEO Todd Mason

“The world is way too complex to do it alone, and nowhere is that truer than in technology. When you think about mobile banking, home banking, digital banking, payments and all the things that go into that, that’s compliance, that’s marketing, that’s technology, that’s security, that’s all of those elements that come into play. It’s… Read more »

From Coins to Cash to Cards

Did you know that debit card usage has surpassed coin and currency usage for the first time ever!? As we enter the third quarter of 2017, debit cards are reaching 66.3 billion transactions, while cash transactions total 65.9 billion transactions. While we don’t think any of our tried and true payment methods will be disappearing… Read more »

CU Members Invited to Switch & Ditch Their Auto Loans!

Credit unions often focus on offers designed to attract new members — but what have you done lately to engage and reward your loyal and valued members? Get The Full Case Study » With increased competition in the financial marketplace, offering enticing incentives to your existing membership can benefit members as well as your credit… Read more »

People Helping People: Hurricane Harvey Relief

With the devastation being caused by Hurricane Harvey in Texas and other parts of the southeast, Synergent, a subsidiary of the Maine Credit Union League, has launched our safe and secure online fundraising platform – CUAid. This is in partnership with the National Credit Union Foundation and 100% of all contributions go directly to helping… Read more »

Synergent Named as one of the 2017 Best Places to Work in Maine

Synergent was recently named as one of the 2017 Best Places to Work in Maine. The awards program was created in 2006 and is a project of the Society for Human Resource Management – Maine State Council (MESHRM) and Best Companies Group. Partners endorsing the program include: Mainebiz, the Maine State Chamber of Commerce and… Read more »

Gearing up for Spending: Earning Top-of-Wallet Status

Looking ahead on the calendar, back-to-school shopping, end-of-summer travel, college visits, and even the holiday season are all on the horizon. This is the perfect time to ensure that your credit union members are making your card top-of-wallet now so you reap the interchange income rewards later. Being Top-of-Wallet no longer is limited to a… Read more »

Synergent & Partner CUs Receive Direct Marketing Awards

On July 19, five campaigns entered by Synergent’s Corporate Marketing and Direct Marketing Services divisions were recognized with Awards for Creative Excellence from the New England Direct Marketing Association (NEDMA) at their 35th Annual Awards Show and Dinner at Bentley University in Waltham, MA. The awards recognize and reflect the evolution and ingenuity of direct… Read more »

Increasing a Credit Card Portfolio through Targeted Marketing

While credit unions often focus on bringing in new members, it is equally important to communicate special offers to existing members to expand their usage of services available to them through their credit union. ACH data is a valuable source of information that credit unions can access to target their members at just the right… Read more »