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(As seen on CUInsight) – Credit unions play a unique role in the financial ecosystem, offering members a local community-focused alternative to traditional banking. In an era dominated by data-driven decision-making, credit unions are increasingly able to harness the power of targeted data to enhance their marketing strategies, strengthen member relationships, and drive sustainable growth…. Read more »
Topic: Data Mining
APEX 2023
October 11-13 brings back the APEX Conference, co-hosted by the Cooperative Credit Union Association and the Credit Union League of Connecticut. We couldn’t be more excited to connect with credit unions from Massachusetts, New Hampshire, Rhode Island, Delaware, and Connecticut there! We are pleased to be an official partner of CCUA and look forward to seeing… Read more »
Automated Email Marketing
Did you know 3,500 emails have been delivered to over 2 million members at 80+ credit unions through our email marketing platform (EMP)? We all feel like there aren’t enough hours in the day to accomplish tasks. But when it comes to email marketing, email automation is our superpower. Driving emails out of the core… Read more »
Two Marketing Campaigns Win MAC Awards
Synergent Marketing Services has done it again! Our talented team has helped two credit unions—Merrimack Valley Credit Union and Bangor Federal Credit Union—create national award-winning campaigns using data mining and innovative marketing techniques. On May 30, the Marketing Association of Credit Unions (MAC) announced the winning entries during an awards ceremony at their annual conference… Read more »
Mixing It Up & Leveraging Data: Omni-Channel, Data-Driven Marketing Gets Results
What’s old is new again! And what’s new is essential to today’s marketers. Print is not dead. Email is still one of the most cost-effective tools you can use, and there are ways to make your emails stand out to your audience. Regardless of the media that you choose to use to best reach your… Read more »
5 Ways to Create an Award-Winning Auto Lending Campaign
There are so many tools marketers have in the toolbox today. But what is the recipe for a profitable campaign? Don’t sell yourself short hoping to create a campaign that is just profitable; aim higher and plan a profitable and award-winning campaign! Case Study: Casco Federal Credit Union Gorham, ME | Assets: $67,723,502 | Members:… Read more »
