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On July 23, four campaigns entered by Synergent’s Corporate Marketing and Marketing Services divisions were recognized with Awards for Creative Excellence from the New England Direct Marketing Association (NEDMA) at their 37th Annual Awards Show and Dinner at District Hall in Boston, MA. The winners of the prestigious NEDMA awards are selected based on their creative marketing assets and campaign ROI across all industries.
“There is no higher honor, in partnering with credit unions, than providing award-winning and regionally recognized marketing work/initiatives,” stated Doug MacDonald, Vice President of Marketing Services.
The four awards received were categorized with bronze, silver, and gold designations. The awards received by Marketing Services were in collaboration with our credit union partners:
- Gold – Most Unconventional Format – Start With Marketing – Corporate Marketing
- Silver – Integrated Campaign: Image/Brand Building – Merrimack Valley CU Case Study
- Bronze – Integrated Campaign: Image/Brand Building – Southbridge CU Onboarding Campaign
- Bronze – Direct Marketing on a Shoestring: Budget Under $15,000 – Casco FCU – “Wanna Go for a Ride?” Auto Campaign
NEDMA is a regional chapter of the international Data and Marketing Association, and it is the oldest regional direct marketing association in country. They are dedicated to providing their members with news and knowledge about the latest innovations, analysis, and trends in customer communications, and also serve as a networking hub for marketers.
