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Three distinct, results-driven campaigns entered by Synergent Marketing received prestigious Diamond Awards at the 25th Annual Credit Union National Association (CUNA) Marketing & Business Development Council Conference recognition dinner on Tuesday, March 13, 2018, in San Francisco, CA. The Diamond Award recognizes outstanding marketing and business development achievements in the credit union industry.
“Synergent Marketing works with credit unions to create exceptional, data-driven marketing that feels uniquely personal for member experiences,” stated Doug MacDonald, Vice President of Synergent Marketing. “Our marketing teams develop winning strategies, themes, designs, and branding that propels credit unions into the spotlight and helps them achieve strong results and ROI while best serving their members’ needs.”
The following projects that received Diamond Awards were created by Synergent Marketing in collaboration with our partners:
- Membership Marketing: “Bucket List” – Onboarding – Seaboard FCU, Bucksport, ME
- Membership Marketing: “Bright Solutions” – Onboarding – Southbridge CU, Southbridge, MA
- Direct Mail (Single or Series): “Wanna Go For a Ride?” – Casco FCU, Gorham, ME
“Helping three credit unions win is an immense honor and speaks to the quality, effectiveness and results driven for credit union partners – a truly inspiring and significant achievement, representing many more marketing campaigns and outstanding results and performance for credit union partners,” continued MacDonald. “These awards have become a tradition – assisting in winning 25 awards since 2005! We are happy to continue to serve our credit unions, owners and users in our affiliations, with recognized award-winning caliber work, every day.”
CUNA’s Marketing & Business Development Council, a national network comprised of over 1,200 credit union marketing and business development professionals, selects the awards that are given in each of 30 categories ranging from advertising to community events and beyond. The Diamond Awards are the most prestigious annual credit union industry competition, recognizing and rewarding creative excellence and outstanding results in credit union marketing.
For more information on the Diamond Awards or to view the entire list of winners, please visit www.cunacouncils.org/awards.
About Synergent
Right time. Right place. Right solution. Synergent is a FinTech-focused service bureau that provides state-of-the-art core processing and ancillary services that best serve credit unions and their members. Competing on relationship and delivering the unique resources that each credit union needs to succeed, Synergent provides access to not only Symitar’s® Episys®, but also payments, technology, and marketing services, and has been serving credit unions since 1971. Our mission is to help credit unions succeed, and improve the financial lives of their members. For more information on Synergent, visit www.synergentcorp.com, or call (800) 341-0180.
About CUNA Marketing & Business Development Council
The CUNA Marketing and Business Development Council is a member-led community of marketing and business development professionals dedicated to providing relevant resources and tools essential for success to its members. The CUNA Marketing and Business Development Council is one of seven CUNA Councils, a network of thousands of credit union professionals nationwide. For more information, visit www.cunacouncils.org.
About CUNA Councils
The CUNA Councils are member-led organizations dedicated to connecting passionate people, great ideas, original content and relevant resources to find solutions and inspire achievement through the power of peer collaboration. The CUNA Councils serve thousands of members nationwide in seven areas of credit unions including CEO; lending; marketing and business development; finance and accounting; human resources and organizational development; technology; and operations, sales and service. For more information, visit www.cunacouncils.org.
