Cruising Into Profits: 5 Ways to Create an Award-Winning Auto Campaign

There are so many tools marketers have in the toolbox today. But what is the recipe for a profitable campaign? Don’t sell yourself short hoping to create a campaign that is just profitable; aim higher and plan a profitable and award-winning campaign! Case Study: Casco Federal Credit Union Gorham, ME | Assets: $67,723,502 | Members:… Read more »

Is Your Website ADA Compliant?

Title III of the Americans with Disabilities Act (ADA) provides that, “No individual shall be discriminated against on the basis of disability in the full and equal enjoyment of the goods, services, facilities, privileges, advantages, or accommodations of any place of public accommodation by any person who owns, leases (or leases to) or operates a… Read more »

Realizing Remarkable Results with Auto Lending

In order to get from Point A to Point B, most of us rely on driving a vehicle. How we drive in the future may be changing, with 75% of Americans cautious about autonomous vehicles, while others are among the 500,000 customers who paid $1,000 deposits for a Tesla Model 3. But what isn’t changing… Read more »

Connecting with Maine’s Credit Unions

As a subsidiary of the Maine Credit Union League, Synergent was pleased to be part of the 80th Annual Meeting and Convention, held at the Holiday Inn by the Bay in Portland, Maine, on May 18. Whether credit union partners stopped by our booth on the tradeshow floor, or attended our presentation, Trends in FinTech, we… Read more »

Synergent Marketing Receives National Recognition with Three CUNA Diamond Awards

Three distinct, results-driven campaigns entered by Synergent Marketing received prestigious Diamond Awards at the 25th Annual Credit Union National Association (CUNA) Marketing & Business Development Council Conference recognition dinner on Tuesday, March 13, 2018, in San Francisco, CA. The Diamond Award recognizes outstanding marketing and business development achievements in the credit union industry. “Synergent Marketing… Read more »

P2P Payments: The Latest Way for Members to Pay

The world of payments is changing more rapidly than ever as a result of consumer demand and the evolution of technology and communication methods. Today’s consumers are using cash and checks less often and are using payment methods that are quick and provide little resistance. These same consumers are also shifting away from utilizing traditional… Read more »

The One-Two Punch of Multichannel Campaigns

How can I as a credit union marketer best reach our members? With statements like “print is dead” and “emails get lost in the inbox shuffle,” I’m not sure what works anymore! Are these questions you’ve asked and is there any truth to either of these statements? Marketing is always evolving, and it is easy… Read more »

New Year, New Budget: Credit Unions Can Help Provide the Solutions

Help members start the new year off with financial wellness. Jon Paradise, Vice President of Public Affairs and Engagement, shares budget tips that credit unions provide to members.  Synergent provides the technology, payments, programming, and marketing solutions to help credit unions be in the right time and at the right place for their members.

Synergent Announces Leadership Changes

Synergent, along with the Maine Credit Union League, has made changes to its senior leadership team. The changes are geared to improving “speed to market, product development, and coordination of services.” “With rapidly evolving consumer expectations, credit unions must be able to deliver the right service, at the right time and in the right place wherever… Read more »