Data and the New Marketing

Marketers realize how much their roles have evolved in the past few years. They have gone from direct mail, newspaper, billboard, TV, and radio to the new marketing–Google, social media, email, content, inbound, geo, and mobile marketing. Today, digital channels are driving your marketing budgets and plans, and they were emerging just ten years ago. These changes… Read more »

How Digital Transformation Affects Your Strategic Plan

The digital world we live in is changing everything. Some experts even refer to this as the Digital Transformation. Whether it is the Internet of Things, self-driving cars, voice-activated technology, artificial intelligence, or biometric banking, our society is changing. But is your strategic plan keeping pace? Here are four ways digital transformation should also be transforming… Read more »

Retooling Your Credit Union Marketing Plan For Success

It’s that time of year again. Time for credit union marketers everywhere to complete their marketing plans for 2018. But, if you begin and end your plan by simply retooling the previous year’s plan, sooner or later you’ll end up marketing to the sound of crickets. Gone are the days when you can rely on… Read more »

Strategic Planning – Going from “I Think” to “I Know”

A strategic focus is a necessity for any credit union seeking improvement. To set attainable goals requires a planning process that relies on learning from experience and accurate projections for the future. There are two ways to understand this history and set direction: one is to talk about what you think happened and will happen;… Read more »

Trend Talk Connects Payment Solutions with Marketing Member Solutions

Connecting the dots between payments, technology and marketing to help credit unions best serve their members is why there’s no place like Synergent. We streamline and simplify access to the products and services that credit unions need to conduct day-to-day business by being a single point of contact, along with being an industry-leader in providing… Read more »

Oswego County FCU Signs Seven-Year Agreement with Synergent

Synergent is pleased to announce that Oswego County FCU has signed a new seven-year agreement for the Symitar Episys Core Processing Solution with Synergent. Oswego County FCU also has signed an online services agreement, and will be partnering with Synergent for Electronic Check Collection, Share Draft Processing, Opening Act, Jwaala, and Bill Pay. Based in Oswego,… Read more »

How to Make Auto Loans Beyond the Point of Sale

“Joining forces with Synergent and using the data mining techniques that they have has allowed us to reach out to members after the sale.” – Deb Brown, Vice President of Sales and Lending, Oxford FCU Auto sales can be a finicky thing. Buying cycles, the economy, and the challenge of competing with the convenience of… Read more »

Synergent Honored at 2017 Best Places to Work in Maine Awards Banquet

On October 10, staff from Synergent traveled to the Augusta Civic Center for the 2017 Best Places to Work in Maine Awards Banquet. 80 companies in three size categories: small (15-49 U.S. employees), medium (50-249 U.S. employees) and large (250+ U.S. employees), were honored at this event, which included dinner and presentations highlighting the selected… Read more »

October is National Cyber Security Awareness Month

NEW: TREND TALK Video with Rebekah Higgins Did you know that October is National Cyber Security Awareness Month? This collaborative effort between the Department of Homeland Security and its partners, including the National Cyber Security Alliance, is dedicated to raising awareness about the vital role that cyber security plays in the lives of U.S. citizens. Synergent… Read more »

10th Annual Technology Workshop Focuses on “The Power of Partnership”

“The world is too complex to do it alone. We need a strong network of resources to get it done.” –Todd Mason, President/CEO, Synergent With “The Power of Partnership” as the timely theme of the 10th Annual Technology Workshop, a record number of credit unions who partner with Synergent were represented at the event. On September… Read more »