Data Mining Campaign Featured on

In 2016, Northern CU in Watertown, NY, partnered with Synergent Direct Marketing Services to launch a cost effective ACH data mining campaign. Running two phases of the campaign, their ACH auto loan recapture program brought in about $2.2 million in additional auto loans. “Marketing budgets are contingent [upon results] and can be trim,” shared Alexa… Read more »

New Year’s Resolutions – Cybersecurity

How often do you think about cybersecurity at your credit union? We hope your answer is “all the time!” FinTech is always changing, always evolving, and along with that evolution comes the necessity to ensure that member data is safe and secure. As we say farewell to 2016 and welcome in the start of a… Read more »

Doing Your Due Diligence Just Got Easier

In business and beyond, we expect that our digital experiences will be seamless. From the latest apps on our smartphones to mobile banking platforms that tie to corresponding online banking websites and features such as mobile deposit capture, the multi-faceted offerings that are expected are generated by numerous, disparate vendors. How can credit unions effectively… Read more »

Synergent is Thankful

Synergent is different. We are a credit union-owned FinTech company that works only with credit unions and provides access to Symitar’s Episys Core Processing in a service bureau environment. But what does that mean to the 150 men and women who work at Synergent, who are dedicated to fulfilling our mission of promoting the growth… Read more »

CU Broadcast: Cybersecurity, Payments & Data Mining

“We all demand convenience and we all expect security. The balancing act is in between,” states Ben Jordan, Synergent’s Vice President of Technology Services during his November 14 interview with Mike Lawson on CU Broadcast. Their insightful discussion explores the connection between cybersecurity, payments, and data mining. Jordan and Lawson also provide a retrospective on highlights… Read more »

’Tis the Season – for Holiday Lending Campaigns!

The holidays are almost here and your members’ senses are being filled with holiday cheer. In-store displays have transitioned to holiday gifts and décor. Turkey, cranberry sauce, and pumpkin pie will give way to wreaths of balsam, sounds of the season, light displays and eggnog. Temperatures are dropping, snow will be flying, and members are… Read more »

Success Story: TDM Yields $14 Million in New Loans!

HRCU in Rochester, NH teamed up with Synergent Direct Marketing Services to increase auto lending using Transactional Data Mining (TDM), offering a cash incentive to targeted members who refinanced their auto loans from other financial institutions. “We typically do traditional advertising, but with increased competition in the surging auto market, much more was needed. We decided… Read more »

Core Systems: The Foundation of Your Member’s Experience

Synergent was recently featured in Credit Union Tech Talk News as part of the Leaders’ Roundtable for Core Systems. Special thanks to Nick Chasse, Vice President of Business Development, for his contributions to this article. Nick has over 20 years of industry experience in sales, core conversions, and credit union operations, over 12 of them with… Read more »

CUbroadcast Covers Cybersecurity at Synergent Event

The credit union industry news program, CUbroadcast Studio Lounge, ventured to the northeast to cover the 2016 Synergent Technology Workshop, focusing on cybersecurity. The workshop took place at the Harrakeeset Inn in Freeport, Maine on October 14. Interviewer Mike Lawson talked with expert presenters, industry innovators, and game changers on various cybersecurity issues and trends. Hear their insights… Read more »

Synergent Rewards CU Partners with $750,000 Rebate

For the tenth consecutive year, Synergent has provided a rebate to its credit union partners. Totaling $750,000, the rebates were approved by Synergent’s Board of Directors and Management Team as a way to express their thanks and appreciation. “I once again want to emphasize that our ability to share our success with the credit unions… Read more »