Welcome to the Nerve Center

“Synergent, as any data core provider, it’s the nerve center. We can’t do a fraction of what we do unless we’ve got a good partner in that area. So far, I must say that I am extremely pleased…” Bob Burrow, President/CEO, Bayer Heritage FCU Welcome to the Synergent nerve center, the Westbrook Data Center.  Join Technology… Read more »

Are your members using Shared Branching?

Are your credit union members using Shared Branching? Do they know how convenient and easy it is to use, whether they are just across town or having a winter break adventure across the country? With Shared Branching, members are able to make deposits, withdrawals, transfers, or loan payments at any participating credit union like it… Read more »

Stretch your Marketing Dollars with TDM

Operating in today’s Information Age, credit unions are uniquely positioned to leverage the data they already possess. Data mining is the process of analyzing member data from different angles, then summarizing it into useful information to support your business objectives. Companies around the globe are harnessing the power of their data – some even purchase… Read more »

Data Mining Campaign Featured on CreditUnions.com

In 2016, Northern CU in Watertown, NY, partnered with Synergent Direct Marketing Services to launch a cost effective ACH data mining campaign. Running two phases of the campaign, their ACH auto loan recapture program brought in about $2.2 million in additional auto loans. “Marketing budgets are contingent [upon results] and can be trim,” shared Alexa… Read more »

New Year’s Resolutions – Cybersecurity

How often do you think about cybersecurity at your credit union? We hope your answer is “all the time!” FinTech is always changing, always evolving, and along with that evolution comes the necessity to ensure that member data is safe and secure. As we say farewell to 2016 and welcome in the start of a… Read more »

Doing Your Due Diligence Just Got Easier

In business and beyond, we expect that our digital experiences will be seamless. From the latest apps on our smartphones to mobile banking platforms that tie to corresponding online banking websites and features such as mobile deposit capture, the multi-faceted offerings that are expected are generated by numerous, disparate vendors. How can credit unions effectively… Read more »

Synergent is Thankful

Synergent is different. We are a credit union-owned FinTech company that works only with credit unions and provides access to Symitar’s Episys Core Processing in a service bureau environment. But what does that mean to the 150 men and women who work at Synergent, who are dedicated to fulfilling our mission of promoting the growth… Read more »

CU Broadcast: Cybersecurity, Payments & Data Mining

“We all demand convenience and we all expect security. The balancing act is in between,” states Ben Jordan, Synergent’s Vice President of Technology Services during his November 14 interview with Mike Lawson on CU Broadcast. Their insightful discussion explores the connection between cybersecurity, payments, and data mining. Jordan and Lawson also provide a retrospective on highlights… Read more »

’Tis the Season – for Holiday Lending Campaigns!

The holidays are almost here and your members’ senses are being filled with holiday cheer. In-store displays have transitioned to holiday gifts and décor. Turkey, cranberry sauce, and pumpkin pie will give way to wreaths of balsam, sounds of the season, light displays and eggnog. Temperatures are dropping, snow will be flying, and members are… Read more »

Success Story: TDM Yields $14 Million in New Loans!

HRCU in Rochester, NH teamed up with Synergent Direct Marketing Services to increase auto lending using Transactional Data Mining (TDM), offering a cash incentive to targeted members who refinanced their auto loans from other financial institutions. “We typically do traditional advertising, but with increased competition in the surging auto market, much more was needed. We decided… Read more »